A short survey for collecting information on a product in order to formulate a disruptive innovation, luxury spot, or Blue Ocean strategy.

1. CONSUMER DOCTOR SURVEY For Product
1. Simply Listening to the Voice of Consumers and Non-consumers
1. PRODUCT: State the name and location of the *Product*
(i)
(ii)
2. CONSUMER EXPERIENCE JOURNEY: At what stage are you in the
Consumer Experience Journey for the *Product*?
j
k
l
m
n No or Insignificant Awareness
j
k
l
m
n Observation or Some Awareness
j
k
l
m
n Early Adoption, Purchase, or Usage
j
k
l
m
n Regular or Normal Usage
j
k
l
m
n Upgrade or Maintenance
j
k
l
m
n Abandonment or Disposal
3. CONSUMER TASKS: What results, outcomes, and project tasks are you
mostly trying to achieve when you employ the *Product*?
(i)
(ii)
(iii)
4. CONSUMER EXPERIENCE: With regard to your experience or perception
of the *Product*, score the following:
LEVEL: From 1 ( Low) to 10 (Extraordinary)
Performance/Task 6
Completion
Quality 6
Speed/Delivery Time 6
Status/Brand 6
Personalization/Flexibility 6
Simplicity 6
Accessibility/Portability 6
Support 6
Danger/Risk 6
Cost (Price) 6
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2. CONSUMER DOCTOR SURVEY For Product
5. MAXIMIZING CUSTOMER DELIGHT: What are ideas, suggestions,
strategies, processes, or designs for MAXIMIZING delight in the lifecycle of
the *Product*?
(i)
(ii)
(iii)
(iv)
(v)
6. MINIMIZING CUSTOMER PAIN: What are ideas, suggestions, strategies,
processes, or designs for MINIMIZING pain in the lifecycle of the
*Product*?
(i)
(ii)
(iii)
(iv)
(v)
7. COMPETITORS: What are alternatives to using the *Product*?
(i)
(ii)
(iii)
(iv)
(v)
8. COMMENT: Any other ideas?
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